Benefits of Winning a sofi™ Award

The sofi Award is a recognized symbol of excellence and innovation in specialty food and beverage. When you win a sofi Award, you get the full support of the Specialty Food Association to help drive awareness and demand for your products.  sofi Award winners receive:
 

Prominent placement at the Fancy Food Shows

• Your product will be featured in the high traffic sofi Awards Pavilion at the SFA’s Fancy Food Shows, the largest B2B specialty food industry events in the United States 
  • 2023 Summer Fancy Food Show, June 25-27 in New York City 
  • 2024 Winter Fancy Food Show, January 21-23 in Las Vegas 
     

Publicity and social media support

• sofi Award winners press release distributed to 400+ trade media members; dedicated press release for the Product of the Year Award winner and the New Product of the Year Award winner
• Promotion via SFA social media channels (Facebook, Twitter, Instagram, and LinkedIn)
• Live announcement for the Product of the Year Award winner and the New Product of the Year Award winner at the Summer Fancy Food Show in NYC on June 27, 2023
   

Promotion via SFA media

• SFA News Daily and the SFA Feed mobile app (45k daily subscribers) 
• Specialty Food magazine (35k subscribers) 
• Photos of your product in the sofi Awards gallery on specialtyfood.com (161k monthly users)
   

Branding tools and resources

• Exclusive use of the sofi logo in marketing materials and product packaging. 
• sofi Award digital marketing toolkit to help you promote your award-winning product. 
• Trophy to display at your business and at events where you exhibit.
   

Promotion in the SFA Product Marketplace

• Your product will be featured in the sofi Award category in the Product Marketplace, the online showroom for SFA member products.  
   

Your products. Today's tastemakers. One epic competition.