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  • Increased Sales: With exposure to thousands of buyers in all areas of specialty food, a sofi Award creates valuable business opportunities from exposure to new customers and increased distribution. In fact, many previous winners have reported significant and noticeable sales increases since winning.
  • Trade Promotion: Connect with industry buyers and key press in an intimate setting at the sofi Awards Meet ‘n Greet event at the Summer Fancy Food Show. Showcase your winning product to buyers. 
  • Industry Recognition: Winners get to proudly display the sofi trophy—an instant symbol of excellence and innovation.
  • Specialty Food Association Media Blitz:
    • Online galleries of winning products on specialtyfood.com (133k monthly users)
    • Free display in sofi Awards showcases at the Winter and Summer Fancy Food Shows (44,000+ buyers)
    • Special sections in Specialty Food Magazine (31k subscribers) and the Summer Fancy Food Show Directory
    • Features in Specialty Food News (47k daily subscribers)
    • Placement across all SFA social media sites
  • Dedicated Press Push: Through our determined media outreach, winners have received coverage in top media outlets such as The Today Show, O, The Oprah Magazine, The New York Times, The Wall Street Journal, Food & Wine, Rachael Ray, Good Housekeeping, and more.
  • sofi Branding Rights: Exclusive right to use the sofi™ logo in marketing promotion and on pack, plus a sofi toolkit to help you promote your product and free professional product photography.
  • Ongoing Exposure: Marketing to press and industry buyers announcing the 2020 honorees, press outreach with events such as tastings at the SFA offices and the chance to participate in special events throughout the year.


Your products. Today's tastemakers. One epic competition.

2019 Winners were announced May, 2019. See them here.