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Promotion at Specialty Food Association’s (SFA) Fancy Food Shows attended by thousands of food buyers from all channels:

  • Summer Fancy Food Show in New York City, June 12-14
  • 2023 Winter Fancy Food Show, location and dates to be announced

SFA Media Blitz:

  • SFA Press Release promoting all winners distributed to 400+ members of the trade media
  • Online galleries of winning products on specialtyfood.com (161k monthly users)
  • Special sections in the quarterly Specialty Food Magazine (34k subscribers)
  • Features in SFNews Daily and SFA Feed app  (45k daily subscribers)
  • SFA social media platforms will promote the announcement of the 2022 sofi Awards through organic and social ads on Facebook, Twitter, Instagram and LinkedIn. 


sofi Branding Rights:

  • Exclusive right to use the sofi™ logo in marketing promotion and on packaging
  • sofi digital toolkit to help you promote your product

sofi Trophy:

  • Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation

SFA’s Online Product Marketplace

  • In the Product Marketplace, our 24/7 ecommerce product platform, buyers may search by sofi product categories and prioritize winning products for purchase

Your products. Today's tastemakers. One epic competition.