WHAT DO YOU RECEIVE WHEN YOU WIN A SOFI?
Promotion at Specialty Food Association’s (SFA) Virtual and In-Person Events attended by thousands of food buyers from all channels:
- 2021 Specialty Food LIVE! virtual marketplace events in May and September
- Fancy Food Show 2021 in New York City, September 27-29
SFA Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Online galleries of winning products on specialtyfood.com (161k monthly users*)
- Special sections in the quarterly Specialty Food Magazine (34k subscribers)
- Features in SFNews Daily and SFA Feed app (45k daily subscribers)
- SFA social media platforms will promote the announcement of the 2021 sofi Awards through organic and social ads on Facebook, Twitter, Instagram and LinkedIn.
* 2019 BPA Media Audit
sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi digital toolkit to help you promote your product
- Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation
SFA’s Online Marketplace
- In Infinite Aisle, our 24/7 ecommerce product marketplace, buyers may search by sofi product categories and prioritize winning products for purchase
Your products. Today's tastemakers. One epic competition.