Benefits of Winning a sofi™ Award

The sofi Award is a recognized symbol of excellence and innovation in specialty food and beverage. When you win a sofi Award, you get the full support of the Specialty Food Association to help drive awareness and demand for your products. sofi Award winners receive:
 

Promotion at the Fancy Food Shows
 

• Your winning product will be promoted to thousands of attendees, including buyers and members of the media.
  • 2024 Summer Fancy Food Show, June 23-25 in New York City   
  • 2025 Winter Fancy Food Show, January 19-21 in Las Vegas
     

Publicity and social media support
 

• sofi Award Gold winners press release distributed to 400+ trade media members; dedicated press release for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners
• Promotion via SFA social media channels (Facebook, Twitter, Instagram, and LinkedIn)
• Live announcement for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners at the Summer Fancy Food Show in NYC June 23-25, 2024. 
   

Promotion via SFA media
 

• SFA News Daily and the SFA Feed mobile app (45k daily subscribers) 
• Specialty Food magazine (35k subscribers) 
• Photos of your product in the sofi Awards gallery on specialtyfood.com (161k monthly users)
   

Branding tools and resources 

• Exclusive use of the sofi logo in marketing materials and product packaging. 
• sofi Award digital marketing toolkit to help you promote your award-winning product. 
• Trophy to display at your business and at events where you exhibit.
  
   

Your products. Today's tastemakers. One epic competition.