WHAT DO YOU RECEIVE WHEN YOU WIN A SOFI?
Promotion at Specialty Food Association’s (SFA) Fancy Food Shows attended by thousands of food buyers from all channels:
- Summer Fancy Food Show in New York City, June 12-14
- 2023 Winter Fancy Food Show, location and dates to be announced
SFA Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Online galleries of winning products on specialtyfood.com (161k monthly users)
- Special sections in the quarterly Specialty Food Magazine (34k subscribers)
- Features in SFNews Daily and SFA Feed app (45k daily subscribers)
- SFA social media platforms will promote the announcement of the 2022 sofi Awards through organic and social ads on Facebook, Twitter, Instagram and LinkedIn.
sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi digital toolkit to help you promote your product
sofi Trophy:
- Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation
SFA’s Online Product Marketplace
- In the Product Marketplace, our 24/7 ecommerce product platform, buyers may search by sofi product categories and prioritize winning products for purchase
Your products. Today's tastemakers. One epic competition.
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