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Promotion at Specialty Food Association’s (SFA) Virtual and In-Person Events attended by thousands of food buyers from all channels:

  • 2021 Specialty Food LIVE! virtual marketplace events in May and September
  • Fancy Food Show 2021 in New York City, September 27-29

SFA Media Blitz:

  • SFA Press Release promoting all winners distributed to 400+ members of the trade media
  • Online galleries of winning products on specialtyfood.com (161k monthly users*)
  • Special sections in the quarterly Specialty Food Magazine (34k subscribers)
  • Features in SFNews Daily and SFA Feed app  (45k daily subscribers)
  • SFA social media platforms will promote the announcement of the 2021 sofi Awards through organic and social ads on Facebook, Twitter, Instagram and LinkedIn. 

* 2019 BPA Media Audit


sofi Branding Rights:

  • Exclusive right to use the sofi™ logo in marketing promotion and on packaging
  • sofi digital toolkit to help you promote your product

sofi Trophy:

  • Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation

SFA’s Online Marketplace

  • In Infinite Aisle, our 24/7 ecommerce product marketplace, buyers may search by sofi product categories and prioritize winning products for purchase

Your products. Today's tastemakers. One epic competition.