Benefits of Winning a sofi™ Award
The sofi Award is a recognized symbol of excellence and innovation in specialty food and beverage. When you win a sofi Award, you get the full support of the Specialty Food Association to help drive awareness and demand for your products. sofi Award winners receive:
Promotion at the Fancy Food Shows
- Your winning product will be promoted to thousands of attendees, including buyers and members of the media.
- 2024 Summer Fancy Food Show, June 23-25 in New York City
- 2025 Winter Fancy Food Show, January 19-21 in Las Vegas
Publicity and social media support
- sofi Award Gold winners press release distributed to 400+ trade media members; dedicated press release for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners
- Promotion via SFA social media channels (Facebook, Twitter, Instagram, and LinkedIn)
- Live announcement for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners at the Summer Fancy Food Show in NYC June 23-25, 2024.
Promotion via SFA media
- SFA News Daily and the SFA Feed mobile app (45k daily subscribers)
- Specialty Food magazine (35k subscribers)
- Photos of your product in the sofi Awards gallery on specialtyfood.com (161k monthly users)
Branding tools and resources
- Exclusive use of the sofi logo in marketing materials and product packaging.
- sofi Award digital marketing toolkit to help you promote your award-winning product.
- Trophy to display at your business and at events where you exhibit.
Your products. Today's tastemakers. One epic competition.