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Celebrating Innovation and Great Taste since 1972

Submit your products to be considered for a 2018 sofi Awards between February 1 and 28, 2018.

The Specialty Food Association’s sofi™ Awards have been honoring the best in specialty food for 45+ years. Don’t miss your chance to have your product join a pantheon of fantastic specialty foods, and have your business experience the increased media and buyer attention that comes with a sofi.

sofi™ Award honorees are true innovators and game-changers in their categories. And the sofi brings with it extra exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, as well as the press. Winning a sofi Award isn’t just another trophy for your bookshelf – it’s a doorway to invaluable business opportunities and global recognition.

Your products. Today’s tastemakers. One epic competition.

The 2018 sofi Awards entry period runs throughout February 2018.
Interested in last year’s winners? See them here.


What Winners say about the sofi Awards

Since we won, our retail store footprint increased 740% in major markets with a 1200% increase in online sales.

 - Reuben Canada, Jin+Ja, 2013 Winner

Winning the sofi Awards has given us not only credibility, validation and respect in the industry, but also national recognition, significant media coverage and a wide variety of business opportunities.

- Warrick Dowsett, Wozz! Kitchen Creations, 2016 Winner, 2015 Winner, 2014 Winner

I’ve spent my life discovering great products from the world’s finest producers. The judges who select sofi Award winners are real-life food experts, many of whom have learned their talents in their family markets, their family kitchens, or by working on their family fields, in their cellars and smokehouses. The sofi Awards are selected by our peers.

- Henry B. Wainer, Sid Wainer & Son, 2016 Finalist

We have tripled our sales since winning the sofi Award and have gotten appointments with many new buyers.

- Riccardo Felicetti, Pastificio Felicetti, 2016 Finalist

It pretty much jump-started our business to 100 stores in a little over a year.

– Michelle Lewis, Spoonable, 2012 Finalist

What Buyers say about the sofi Awards

Kroger carries over 100 sofi Winners and Finalists. These are the products that deliver excitement and quality to our customers.

– Mathis Martines, Strategy and Innovation, Kroger

We look to sofi Winners and Finalists because we know that they represent only the highest caliber of products.

– Alison Kunetka, Food Development, Williams-Sonoma

When evaluating new specialty foods to add to our tasting rooms, sofi Winners start at the top of the list—they are consistently in the top 10% of our bestselling specialty food items.

– Eric Larson, Director of Retail Strategy, Cooper’s hawk Winery & Restaurants


A sofi Award is a solid endorsement of a product’s excellence. Our sales team is able to present these products to our customers with confidence that they are of superior quality and on trend.

– Beth Haley, VP, Vendor Relations, DPI Specialty Food

The sofi Awards are always exciting times for us at Kings. We’re anxious to find out about the sofi Finalists and Winners to see what is already in our store and what we may have missed.

– Jeff Binder, VP Center Store, Kings Food Market


When & How to Enter

The 2018 sofi Awards entries will be open from February 1st to February 28th. sofi Awards celebrations will take place throughout the 2018 Summer Fancy Food Show in New York. 


Online Entries Open


Shelf-Stable Product Samples Accepted


Perishable Product Samples Accepted


Blind Judging


2018 Winners Announced


Product of the Year Announced at the Summer Fancy Food Show