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Celebrating Innovation and Great Taste since 1972

Applications for the 2019 sofi Awards open in February 2019. 

The Specialty Food Association’s sofi™ Awards have been honoring the best in specialty food for 45+ years. sofi™ Award honorees were selected through a blind tasting process and are true innovators in their categories. The sofi Award brings with it extra exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, as well as the press. Winning a sofi Award isn’t just another trophy for your bookshelf – it’s a doorway to invaluable business opportunities and global recognition.

Your products. Today’s tastemakers. One epic competition.

Interested in last year’s winners? See them here.


What Winners say about the sofi Awards

Since we won, our retail store footprint increased 740% in major markets with a 1200% increase in online sales.

 - Reuben Canada, Jin+Ja, 2013 Winner

We had many companies seek us out specifically because of the Sofi award. It also put us on Oprah's radar and this product was chosen for the November O-List and published in O, The Oprah magazine.

- Chris White, Mount Mansfield Maple Products, 2017 Winner

Recognition of our creativity, dedication to the industry and hard work to keep the consumer engaged. Winning a sofi is the highest reward you can receive and it validates everything you do every day.

- Paolo Volpati-Kedra, BC Gourmet USA, Inc., 2017 Winner

We have tripled our sales since winning the sofi Award and have gotten appointments with many new buyers.

- Riccardo Felicetti, Pastificio Felicetti, 2016 Finalist

The positive exposure is tremendous. It’s an honor to be chosen and the SOFI AWARD can offer instant credibility among buyers and peers.

– Jeff Flathau, Flathau's Fine Foods, 2017 Winner

What Buyers say about the sofi Awards

People who win this award really deserve it based on having the best product and best quality and best ingredients and it is really something they’ve earned.

– Margaret Furniss, Caviar & Bananas

We look to sofi Winners and Finalists because we know that they represent only the highest caliber of products.

– Alison Kunetka, Food Development, Williams-Sonoma

When evaluating new specialty foods to add to our tasting rooms, sofi Winners start at the top of the list—they are consistently in the top 10% of our bestselling specialty food items.

– Eric Larson, Director of Retail Strategy, Cooper’s hawk Winery & Restaurants

A sofi Award is a solid endorsement of a product’s excellence. Our sales team is able to present these products to our customers with confidence that they are of superior quality and on trend.

– Beth Haley, VP, Vendor Relations, DPI Specialty Food

The sofi Awards are always exciting times for us at Kings. We’re anxious to find out about the sofi Finalists and Winners to see what is already in our store and what we may have missed.

– Jeff Binder, VP Center Store, Kings Food Market


When & How to Enter

The 2018 sofi Awards entries are closed. sofi Awards celebrations will take place throughout the 2018 Summer Fancy Food Show in New York. 


Online Entries Open


Shelf-Stable Product Samples Accepted


Perishable Product Samples Accepted


Blind Judging


2018 Winners Announced


Product of the Year Announced at the Summer Fancy Food Show