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Recognizing Excellence and Innovation in Specialty Food since 1972

 

The sofi™ Awards have been honoring the best in specialty food for 45 years. Presented by the Specialty Food Association—now celebrating our 65th anniversary—the 2017 sofi Awards are poised to be bigger and better than ever.

 

sofi Award honorees are true innovators and game-changers in their categories. With exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the press, a sofi Award creates invaluable business opportunities and global recognition.

 

The next big innovation in specialty food will be discovered here. Will it be your product?

 

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Countdown!

Entries Open February 1, 2017.

 

 

 

 

What's New

 

Thank you for making 2016 a record-high year for the sofi Awards with over 3,200 entries. 2017 promises to be even bigger and better than ever.

 

More Categories Mean More Chances to Win

We’ve refined the sofi categories to be more specific and added 11 more for a total of 39. Check out the 2017 categories here.

 

Makeover and Expansion of the New Product Awards

In 2017, New Product is more than a category—it’s a new class of award. Rather than simply have one New Product category, each of the 39 sofi categories will also award a New Product Winner.

 

More Ways to Win: Four Winners in Each Category

Instead of one winner, each category will have four winners: one Gold, one Silver and one Bronze, as well as one New Product Winner. There will no longer be finalists.

 

A New & Exciting Award: sofi Product of the Year

In an unprecedented move, this year we will award ONE best of the best product across all the categories. Selected from the winners and based on the highest-scoring product, this new award will be announced at the Summer Fancy Food Show.  The winner will receive a one-of-a-kind sofi trophy. 

 

Early Announcements Give Winners More Time to Celebrate

This year winners will be announced in April—two months before the Summer Fancy Food Show. This gives them more visibility and more time to celebrate and leverage their win.

 

Your products. Today’s tastemakers. One epic competition.

 

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Entries open February 1, 2017

 

 

What Winners say about the sofi Awards

The sofi Awards are regarded by buyers and other vendors as the highest honor in our industry.

– Robin Béquet, Béquet Confections, 2011 Winner

Winning the trophy opened the floodgates. Sales increased by 100% by the fourth quarter.

– Amy Farges, Transatlantic Foods, 2011 Finalist

Since we won, our retail store footprint increased 740% in major markets with a 1200% increase in online sales.

– Reuben Canada, Jin+Ja, 2013 Winner

Sales have increased 50% since we won the gold!

- Vincent Kitirattragarn, Dang Foods, 2014 Winner

It pretty much jump-started our business to 100 stores in a little over a year.

– Michelle Lewis, Spoonable, 2012 Finalist

What Buyers say about the sofi Awards

Kroger carries over 100 sofi Winners and Finalists. These are the products that deliver excitement and quality to our customers.

– Mathis Martines, Strategy and Innovation, Kroger

We look to sofi Winners and Finalists because we know that they represent only the highest caliber of products.

– Alison Kunetka, Food Development, Williams-Sonoma

When evaluating new specialty foods to add to our tasting rooms, sofi Winners start at the top of the list—they are consistently in the top 10% of our bestselling specialty food items.

– Eric Larson, Director of Retail Strategy, Cooper’s hawk Winery & Restaurants

A sofi Award is a solid endorsement of a product’s excellence. Our sales team is able to present these products to our customers with confidence that they are of superior quality and on trend.

– Beth Haley, VP, Vendor Relations, DPI Specialty Food

The sofi Awards are always exciting times for us at Kings. We’re anxious to find out about the sofi Finalists and Winners to see what is already in our store and what we may have missed.

– Jeff Binder, VP Center Store, Kings Food Market

Timeline

When & How to Enter

The 2017 sofi Awards entries open on February 1st. Winners will be announced in April and sofi Awards celebrations will take place throughout the 2017 Summer Fancy Food Show in New York. 

 

Online Entries Open

 

Shelf-Stable Product Samples Accepted

 

Perishable Product Samples Accepted

 

Blind Judging

 

2017 Winners Announced

 

Product of the Year Announced at the Summer Fancy Food Show